Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. How large is the business’ investment in the customer acquisition channel? Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 18, 2019

Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. For smaller sites, intent evaluation is quick and easy. A manual process works. Here’s how to do both.

Search 126

Search Aggregator New York SEO 126

Steve Blank

MARCH 25, 2009

Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Therefore, no, we weren’t really equipped to be the low cost provider. Was SuperMac attempting to introduce radically new products and create a new market ? No, not really. And we lost money when we did so.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

The Startup Magazine

SEPTEMBER 10, 2019

Most financial valuation formulas value an asset by discounting the asset using the cost of capital (interest rate) to the present day. This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. The concept of asset valuation may seem counterintuitive, but it is an important idea.

Founder 118

Founder Valuation Dividend Startup 118

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. But for as successful as their acquisition strategies were, they found that it was too easy for customers to cancel & they were losing ? image source.

Retention 98

Retention Customer Developer Programming 98

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Austin Startup

APRIL 25, 2017

I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Lemonade is an online insurance company offering low-cost renters’ and homeowners’ insurance. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier.

Campaign 109

Campaign Social Media Audience Channel 109

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. For a long time, software was viewed as an enabler and accelerant for competitive differentiation for incumbents. Instead of funding or founding enterprise software companies – these new startups are increasingly hybrids.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ReadWriteStart

JANUARY 20, 2011

Mike's customer acquisition strategy is weak at this point, and he also has a rather broad strategy in approaching this market. Kelly has a lot of gaps in her customer acquisition strategy, as well as positioning, and she is seeing customers from commercial and residential clients. You can register for the next roundtable here.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. Once you can call a self-driving Uber/Lyft, the cost of transportation will fall ~75% (current driver take-rate), and probably 85–90% in the long run as cars are re-engineered to be designed as taxis first. This is pretty astonishing. Scale, scale, scale.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram.

Customer 102

Customer Viral Audience Campaign 102

Software By Rob

AUGUST 11, 2009

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. The adapter cost less than a heavily-discounted anti-virus program. #18

Open Source 62

Open Source Software Review Non-Compete Software 62

Reid Hoffman

SEPTEMBER 8, 2020

Reed Hastings of Netflix has said, “It’s not a strategy if failing in it doesn’t actually cost you something real.” Pivots can be high-cost, but they can also be high-reward. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40. HOW DO I KNOW WHEN IT’S TIME TO PIVOT?

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Find your differentiator through competitive analysis. According to Insider Intelligence, online retail sales will reach $7.4 TikTok and YouTube).

eCommerce 102

eCommerce Audience Differentiation Campaign 102