ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. Customers that converted in the last year where the cost of a click was less than $x. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. involved before we go into production. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Put another way, who would be foolish enough to cancel their subscription after they already sunk cost ? If you’re like most SaaS marketers, you’re using content marketing as an acquisition channel. But customer acquisition is expensive.

Marketing 97

Marketing Campaign Software Review Email 97

Duct Tape Marketing

DECEMBER 12, 2018

For me the first thing mindset-wise, is I consider what the maintenance costs, because every opportunity has an associated cost, right? So everything has a cost and I think if we start to think about, “What’s a reason we started this thing in the first place? Paul Jarvis: Yeah.

Sales Cycle 65

Sales Cycle Email Web Canada 65

ConversionXL

SEPTEMBER 30, 2020

In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle. Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 49

SEO Hiring PPC Leadership 49

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131