View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hippoland

SEPTEMBER 28, 2018

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company. These fast sales cycles tend to come from selling to other startups.

Asia 48

Asia Indonesia B2B Singapore 48

ReadWriteStart

NOVEMBER 16, 2010

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). You cannot use freemium strategies without this type of user experience (and freemium is the first fundamental change to the cost of customer acquisition).

Software 127

Software Startup Architecture Bootstrapping 127

infochachkie.com

SEPTEMBER 24, 2011

Given all the demands on your time, the hours spent educating a consultant regarding your business are costly. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. Pyramid Power.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Load up for the long trip and pace your consumption of calories!

Software Review 48

Software Review North America Europe Metrics 48