SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff.

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

SoCal CTO

MARCH 11, 2013

Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. As Steve Blank likes to say: A Startup Is a Temporary Organization Designed to Search for A Repeatable and Scalable Business Model The unfortunate reality is - an MVP is not the above!

Algorithm 264

Algorithm Metrics Viral Venture Capital 264

SoCal CTO

NOVEMBER 17, 2009

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost! Sometimes I make a blog entry.

Southern California 170

Southern California Acquisition Cost Customer 170

SoCal CTO

MARCH 20, 2007

I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers. I would agree that Apples product design would suggest that it aims at Time Poor buyers. Its certainly something to keep in mind.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Questions to Spark Design Discussions Some interesting questions to ask about the user interface beyond the web site: What parts of your product can be effectively accomplished in the other user interface?

Web 150

Web SMS HTML Distribution 150

SoCal CTO

JUNE 15, 2011

One thing I liked in the design is how they treated completion of the profile: It's now complete and you just dismiss it from that area. From a post BranchOut, Inherently Viral Services And Customer Acquisition On Social Networks they point to the following kinds of responses that being overly aggressive in pushing viral can cause:

Viral 331

Viral Startup Networking Social Network 331

SoCal CTO

JUNE 15, 2011

One thing I liked in the design is how they treated completion of the profile: It's now complete and you just dismiss it from that area. From a post BranchOut, Inherently Viral Services And Customer Acquisition On Social Networks they point to the following kinds of responses that being overly aggressive in pushing viral can cause:

Viral 323

Viral Startup Networking Social Network 323