article thumbnail

5 Ways AI’s Role In Sales Might Surprise You

YoungUpstarts

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. AI is a catch-all term for computer systems designed with the capability to perform human tasks—functions like speech recognition, decision-making, and complex analysis.

article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market.

Lean 315
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That limits search-based acquisition, but it also creates friction for new users.

B2B 130
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves. ABM makes sense.

article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. Product should be your main channel for customer acquisition, retention and expansion. Thanks @peeplaja @CXLdotcom for putting on a flawless event pic.twitter.com/WtO0aO28xu — Emma Stratton (@EmmaStratton_1) October 27, 2022.

B2B 94