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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Expand core competency and solidify strengths.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Expand core competency and solidify strengths.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine. Metering.

SEO 122
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. If you want loyalty, get a dog.” Early results are exciting.

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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Expand core competency and solidify strengths.

Partner 147