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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I loved working for start-ups, except for the being laid-off part, as a result of acquisition or pivot. I had always wanted to do consulting but was waiting until my son went off to college. After being laid-off (again), I started a sales consulting business helping tech start-ups build, grow, and coach their sales teams.

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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? The one thing that I think is missing is distributing equity to every single employee in the company regardless of title. Title Range (%).

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From Nothing To Something. How To Get There.

techcrunch.com

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory. Twitter is an excellent distribution channel for us. (B) This happens a lot.

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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Developer, engineer, CTO, or technical co-founder? Building a scalable, profitable, customer acquisition engine. They usually have quality up and coming consultants expert in guiding you in "packaging" your idea. the nice thing is that to start, THEY PAY the consultant for you. Rockstar v.

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Tech Diversity & Inclusion Allies at SXSW

Austin Startup

Joseph Kopser (@JosephKopser) | Twitter Barbary Brunner CEO Austin Technology Council A self-described, “Geek Girl”, Barbary Brunner’s 25-year career includes senior executive roles at world-wide leading technology brands and a successful strategy and organizational development consultancy, prior to her joining the Austin Technology Council as CEO.