Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Many popular tools have rebuilt their stats engines to feature a Bayesian methodology. Add it as a variable. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Acquisition is everything we do to attract traffic. many teams for acquisition. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). Research keywords from multiple search engines (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? And, and, and you're gonna have to find something else that, that, that is your sort of growth engine in stock. It was like, don't ask, don't tell, right? You get me the sale.

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. All of the dots associated with each step of the funnel create a tornado. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. But identification is not organization.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Happy birthday! #2:

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Exploit every possible button. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Two acquisition segments is normal.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " And they will shock you with the profits they deliver.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. You can create a DMMM for a non-ecommerce (with goals and goal value!) 12: Almost all reporting is off custom reports.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166