crowdSPRING Blog

OCTOBER 18, 2013

Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa. ” – crowdspring.co/19fkE20. 19hbgLx.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

FEBRUARY 19, 2016

So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

YoungUpstarts

JULY 13, 2020

Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before. Another prominent digital marketing strategy is to invest in increasing your website’s visibility through search marketing such as SEO and PPC. Leverage proximity targeting.

Marketing 147

Marketing Social Media Audience eCommerce 147

ConversionXL

MARCH 29, 2017

via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Growth Engineer. perhaps branding is super important to you right now or the PPC channel) as possible.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If they are like every other company that obsesses with PPC and Yahoo!

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). That's sucking.) That's sucking. Create a funnel for your cart / checkout / lead submission process.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients. Agencies can service clients all over the world. And our clients are asking for that.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 5, 2013

Get the Ecommerce Traffic Report. Also comparison search engines are worth keeping. If you run an e-commerce site, you want to see which channels are performing the best. This GA custom report will show you visits per source along with revenue and visit value data. Goal 1 is for email signups and Goal 5 is sales). Click to enlarge).

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Many popular tools have rebuilt their stats engines to feature a Bayesian methodology. Add it as a variable. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! WordStream – Service that manages PPC campaigns, but great info too. Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEO 2016: Learn search engine optimization with smart internet marketing strategies. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Ahrefs is a platform that helps you optimize your website for search engines.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? And, and, and you're gonna have to find something else that, that, that is your sort of growth engine in stock. It was like, don't ask, don't tell, right? You get me the sale.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. But identification is not organization.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Sounds convenient.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. She explains… Claire Vo , Experiment Engine : “When I talk to teams about their testing programs, this is what I hear a lot.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You can do attribution modeling uniquely and optimize your marketing efforts just for an ecommerce transaction. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The famous idea here is that, fire engines correlate with house fires, but that doesn’t mean that fire engines CAUSE house fires.” (via All of the dots associated with each step of the funnel create a tornado. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). And, I can't stress this enough, you are not just looking at 2% of business success, you are looking at 100%.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 2, 2015

Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign. Experiment Engine. eCommerce A/B Test Data for Improved Process: What Percentage of Tests Are Winners?

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 14, 2013

A useful tool to help with this is Boardreader , which is a search engine for forums, simply type in your keyword, in this case, the name of your competitor and it will search through various online communities that bring up mentions of the brand. Using This Technique: A Walkthrough.

Conversion 103

Conversion Cloud eCommerce Search 103

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Immediately actionable web analytics (your biggest worries covered). Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. high converting ecommerce site; 4. By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 16, 2017

Similarly, Ronny Kohavi, Distinguished Engineer and GM of the Analysis and Experimentation team at Microsoft , stresses following Tywman’s Law : Any figure that looks interesting or different is usually wrong! Is PPC data showing in Google Analytics? Missing eCommerce category. 95%+ similar). AdWords Integration.

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. So on, and so forth. If you don't, go back one step.).

Analytics 60

Analytics Metrics Technical Review Channel 60