Acquisition eCommerce Internet PPC 
ConversionXL
JUNE 24, 2020
Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. PPC Protect uses AI to help clients hide ads from botnets and other vicious online robots.
ConversionXL
DECEMBER 13, 2022
For conversion optimization , the main difference is the variability of Internet traffic. Maybe you’re at a startup whose acquisition engine is fueled by SEO. The Internet is full of case studies steeped in shitty math. In a lab, it’s easier to control for external variables. Add it as a variable. External events. for Control.
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ConversionXL
OCTOBER 4, 2021
It’s a proverb as old as the internet, probably older. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: .
ConversionXL
NOVEMBER 17, 2022
It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). Learn how to reduce cart abandonment. Cost per click (CPC).
Occam's Razor
SEPTEMBER 20, 2010
That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Don't be that person.
ConversionXL
JULY 10, 2014
Set up an alert using Mention that notifies me of any mentions (positive or negative) they might get across the internet. Blog eCommerce Resources Landing Pages Lead Generation' (competitors, window-gazers, people doing research, etc). Holy crap that’s a hard one to beat. — Jan Dobson (@mytruself) July 10, 2014.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.
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