ConversionXL

JUNE 2, 2022

ITSMA’s ABM framework simplifies these types. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Search engine optimisation is the process of enhancing a website’s visibility in SERPs. You should hire the best SEO Company for better search engine optimisation.

Channel 130

Channel Social Media Marketing PPC 130

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!).

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Competition (who comes up first consistently, ppc and organic). You'll take your company from bad to good in terms of acquisition-savvy, or from good to great.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Exploit every possible button.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Acquisition. Segment Category #1: Acquisition. The Problem. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

maplebutter.com

JANUARY 8, 2013

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. With that live, you’ll be able to show other smart engineers and advisors that you’re willing to take some risk and build something. Acquisition / Lifetime Value, etc. A+ engineering talent.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. A Framework For Critical Thinking. #2. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. Cost per acquisition (CPA). Base your strategy around ways people will find you.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Both at improving your digital engagement and acquisition effectiveness, and at weaning your leadership away from the shiny hollow demo/psycho obsession. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60