Growthink Blog

JANUARY 21, 2013

Headlined by speakers including Guy Kawasaki and William Shatner, it was an awesome gathering of 2,000+ of the best, brightest, and most accomplished from the worlds of online marketing and sales. Here were a few of mine: These are the Worst AND the Best of Times for New Client Acquisition.

San Francisco 63

San Francisco SEM PPC Curation 63

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. A process will make you more money.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Peep Laja, CXL Founder, explains: If you increase sales by 1% for a company that makes $100 million, that’s $1 million of added revenue. There are a variety of CRO systems and frameworks used throughout the industry. CRO makes sense.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

The Startup Magazine

SEPTEMBER 12, 2023

With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people.

Channel 132

Channel Social Media Marketing PPC 132

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Acquisition is everything we do to attract traffic.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. At the moment you will have to go to the Acquisition folder, and at the very minimum look through all these reports to pick out the best bits… That's a lot of stuff, right? Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Acquisition. Segment Category #1: Acquisition. The Problem. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. We’re a mobile development firm looking to increase new client sales. We have two full time sales people and we use Salesforce. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? How To Identify Your Target Market & Make More Sales.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Generating awareness through PPC. What pain points are customers facing? Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60