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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

How does server response time impact SEO? While you may not be able to address all of them, you can work with your dev team to find and fix the more technical areas: Slow application logic : Use a code profiling tool to help determine which dependencies are being used on your site and how long each of those dependencies takes to load.

Caching 102
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

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How to Make Your Google Search Snippets More Clickable

ConversionXL

Here’s what they look like: And here’s what populates that link from the document : Google’s “Jump to” link is populated by a “named anchor” HTML element that identifies (or “names”) a part of the document. brand knowledge graph elements , video and image carousels, claim-review results , book reviews , etc.). It’s a win-win.

Search 128
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Startup Tools

steveblank.com

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

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Startup Resources

www.vccafe.com

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Cheat Sheets : Equip youself with HTML/CSS cheatsheets! s helpful to find an developer tool that allows you to write html/css and renders the view in real time, so you donâ?? Code Igniter. VC & Startup Resources.