article thumbnail

How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Lead-ins with content in HTML or structured data for users and Google. Metering. “As

SEO 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. What are PWAs?

Web 103
article thumbnail

Transitioning To a Mobile Centric World

abovethecrowd.com

On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. SEO non-presence is hugely consequential. One of the key reasons that mobile apps have a cleaner design is the absence of SEO (search engine optimization). No one can afford to risk losing their SEO mojo.

Mobile 96
article thumbnail

SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

For one, many links and visits may go to the PDF version (rather than the HTML version, which includes more company info, navigation, calls to action , etc.). Some events that earned links were intentional—acquisitions and funding announcements, for example. It was a good day for their SEO team, at least.). Why did it succeed?

Marketing 125
article thumbnail

Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

How does server response time impact SEO? The first time a user visits your site, the server has to download JavaScript files, images, the HTML document, and more. SRT and SEO are areas where seconds and milliseconds really do matter. Can such a small change in time make a big difference?

Caching 102
article thumbnail

How to Make Your Google Search Snippets More Clickable

ConversionXL

Here’s what they look like: And here’s what populates that link from the document : Google’s “Jump to” link is populated by a “named anchor” HTML element that identifies (or “names”) a part of the document. Choose from the optimizations above to boost your overall content performance in an essential, albeit fickle, acquisition channel.

Search 128