Acquisition IP Media Vertical 
ConversionXL
JULY 3, 2020
Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. News is an especially challenging vertical since no site owns a newsworthy event.
Haystack
DECEMBER 29, 2018
Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. companies, more sensitivity around technology IP and security. In 2017, we learned about how social media feeds were used to surface biased or planted information. That will take a long time to settle.
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Austin Startup
APRIL 25, 2017
The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.
VC Cafe
FEBRUARY 15, 2017
Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition.
news.ycombinator.com
SEPTEMBER 16, 2011
We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> flavor of a question-and-answer, poll-your-friends site with a distant revenue model and no user acquisition strategy.
ConversionXL
JUNE 2, 2022
iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. Results from SE’s ABM efforts.
ConversionXL
APRIL 10, 2019
Other tactics that support paid campaigns—like company-specific content and strong social media profiles—are equally vital. Or, at the very least, narrowly targeted verticals.). Promotion of account-based content via social media. Social media may be the most powerful ABM channel. The Quota-Campaign approach.
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