Both Sides of the Table

MARCH 5, 2010

It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor. Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. They have come a long way since then.

San Francisco 254

San Francisco Technical Review Los Angeles Software Review 254

Both Sides of the Table

OCTOBER 21, 2009

the people who buy companies) in Q2 of this year of technology & media companies. Strategic investors are looking to consolidate their positions : The top 6 buyers in tech & media account for 27% of all purchases. As a result the bigger buyers will look to fill gaps in their vertically integrated offerings.

Technical Review 241

Technical Review IPO Southern California Venture Capital 241

Hearpreneur

JANUARY 4, 2019

Our business is all about social media data analysis, and the amount of that data almost doubles each year! This technology helps brands have a glimpse into their consumer lives – even though the brand is not mentioned explicitly in their social media posts, but is only present in the photos they publish. 8- Two goals .

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122

ReadWriteStart

NOVEMBER 3, 2011

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. In that case, the verticals of choice could be manufacturing, wholesale and retail.

North Carolina 116

North Carolina San Diego Entrepreneur Balance Sheet 116

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company.

South America 291

South America Colombia Mexico Vertical 291

Haystack

DECEMBER 29, 2018

Governments blocking acquisitions, the curtailment of company expansion, more scrutiny on overseas operations of U.S. This was the big consumer behavior story of 2018, behind the rapid rise of digitally-native vertical brands (like the breakout , Hims), and the rise of prosumer-level data applications (like breakout Airtable).

Technical Review 165

Technical Review Venture Capital Russia China 165

Hearpreneur

DECEMBER 8, 2019

On the heels of seeing the 10% influencer base increase the referrals process yielded, the team at Intellifluence pushed to create a brand-to-brand referral program as well, intent on creating user acquisition flywheels wherever possible. Thanks to Mac Fadra, MAXiM Hair Restoration ! #12- 12- Officially Incorporated and more. . #19-

Entrepreneur 120

Entrepreneur Technical Review Vertical Las Vegas 120

ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. News is an especially challenging vertical since no site owns a newsworthy event.

SEO 122

SEO HTML Technical Review Caching 122

VC Cafe

NOVEMBER 25, 2019

Entertainment is more than newspapers, more than Hollywood, and more than the sum of specific verticals jousting for consumer eyeballs. adults spend 11 hours daily on consuming some form of media, from watching TV, listening to music, apps or games – that is a whopping two-thirds of their waking-time.

Vertical 113

Vertical Artificial Inteligence Distribution IPO 113

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Both Sides of the Table

APRIL 10, 2010

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. Tags: Social Media Tech Market Analysis.

Acquisition 287

Acquisition Developer Management Advertising 287

Lightspeed Venture Partners

JANUARY 6, 2011

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. For media sites like ours you are either growing traffic or or you are dying.

Stealth 60

Stealth Startup Lean Cofounder 60

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Vertical/affiliate/evangelist programs. Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.

Product 108

Product Technical Review Marketing Affiliate 108

VC Cafe

FEBRUARY 7, 2011

While there’s no need to reinvent the wheel, there is certainly room for improvement and intra-vertical competition as companies master not only supply chain logistics and shipping and handling, but also SEO, social media, and equally as important, staying creative. VC dollars can create true value in eCommerce!

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Version One Ventures

APRIL 23, 2013

Vertical markets: Expanding from books to other media verticals seemed unrealistic, considering both the music and movie verticals had a rapidly shrinking share of physical goods. Market expansion: AbeBooks specialized in the long tail (used, rare, hard-to-find books).

Vertical 130

Vertical Non-Compete Asia Europe 130

Occam's Razor

JULY 24, 2018

Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * Slice the matrix vertically along the time-to-useful dimension…. Campaigns can be optimized based on real-time impressions, clicks, visits, page views, cost per acquisition etc.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Equity Kicker

AUGUST 28, 2012

IBM has just announced the acquisition of social recruitment business Kenexa for $1.3bn, the latest of a string of ‘social’ enterprise software businesses to be acquired this year. The first major acquisition of a social business was Salesforce’s acquisition of Radian6 for $326m nearly 18 months ago.

Vertical 94

Vertical Acquisition eCommerce Flash 94

ConversionXL

FEBRUARY 3, 2022

a live stream with an influencer on social media). Your next experiment might be to test new messaging , or media, to understand what has a greater impact on brand recognition. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), In an ideal world as you do the above exercise, you'll take into account: 1.

Analytics 133

Analytics Vertical Metrics Web 133

Both Sides of the Table

JUNE 18, 2010

Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Potential competitors: Gilt Groupe , ShoeDazzle.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Austin Startup

APRIL 25, 2017

The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

Austin Startup

DECEMBER 3, 2019

Homebuyer (Cincinnati, OH) Dan Green, CEO Homebuyer is a lead nurture system for mortgage lenders that reduces customer acquisition costs and increases per-loan profits. Techstars funds all types of startups, working across all verticals, applying all types of business models.

Austin 62

Austin Curation Startup Dallas 62

The Equity Kicker

MAY 21, 2012

Many of you will have seen vertically focused instantiations of this strategy in your search results already, and if you are like me you will think they are pretty cool. Google+, Google Places, and their acquisitions of Zagat and BeatThatQuote spring to mind. In other words they will be serving information not links.

Web 129

Web Affiliate Vertical Search 129

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. He is seeing excellent results. Following a guerrilla p.r.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Hearpreneur

AUGUST 2, 2016

CrowdFunnel offers a unique form of marketing and media buying for crowdfunding platforms, issuers and agencies. We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – And for issuers, many have even less resources to dedicate to marketing and investor acquisition.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). The Mobile Gap & The Problems It Causes. This, too, results in skewed data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Next Web

OCTOBER 11, 2013

As startups build their digital brand, reach and influence, they can extend their brands into new verticals and create new revenue-generating opportunities through brand licensing. Yuriy Boykiv , Gravity Media. . Fehzan Ali , Adscend Media LLC. . . Being interactive. Surveying to access premium content. Selling an e-book.

Balance Sheet 141

Balance Sheet Startup Advertising Vesting 141

VC Cafe

JULY 25, 2017

Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). Today you message your friends and family mainly.

Social Network 74

Social Network Russia Mobile Japan 74

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. This also makes it much more lucrative for him in the event that an acquisition happens in the medium term. DealCurrent.com.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

ConversionXL

JANUARY 14, 2020

Alexa’s Content Exploration tool shows trends for the number of articles published and social media engagement. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133