View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. This makes it easier to do customer acquisition for a consumer-based company. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. This makes it easier to do customer acquisition for a consumer-based company. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue?

Customer 167

Customer San Francisco Lean Hockey Stick 167

ReadWriteStart

NOVEMBER 16, 2010

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). In simple terms the customer's risk of doing nothing has to be higher than the risk of buying software from an unknown startup. Learn the rule of 3.

Software 127

Software Startup Architecture Bootstrapping 127

infochachkie.com

SEPTEMBER 24, 2011

Be The Beatles Not The Flock Of Seagulls John Greathouse’s Bio ConTraps Part 2 ConTrap Part 3 ConTrap part 4 Startup Children Pt 2 Startup Children Pt 5 Startup Children Pt 3 Startup Children Pt 4 Decision Making 101 Talks: Jason Nazar on how to Persuade. Hands-on startup advice for emerging entrepreneurs.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). How do you sustain growth that precedes the highest IPO in history for a software company? Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105