Trending Sources

Creative ways to scale SMB customer acquisition

StartupCFO

The bigger you get, the higher your customer acquisition costs go. Mass media channels like TV and radio have tons of scale.

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Sure not all acquisitions go that way.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.

Does Your Brand Have A Social Media Etiquette Policy?

Brandanew

Social Media channels like Instagram, Facebook, Twitter etc. have While you already have external social media policies, look inwards.

An Acquisition Without the Acrimony?

Fresh Inc.: The Staff Blog

Lots of acquisitions lead to redundancies, lay-offs, and ultimately unhappy marriages. Most acquisitions are designed to fuel growth.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Metrics on all aspects of the customer acquisition process to find out what can be improved. have multiples that are more like 5 x CAC.) Thanks!

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

believe that every human with time to spare, and a connection to the web, should be on social media. Measure all this Social Media activity.

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success

Duct Tape Marketing

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing.

Can Paid Customer Acquisition Work With Freemium?

Software By Rob

received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses.

Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media.

From Founder to Employee: The Surprisingly Smooth Post-Acquisition Transition

Fresh Inc.: The Staff Blog

talked to Michael and Marcel about the journey from startup to acquisition and beyond. When you considered various exit strategies, was an acquisition part of the mix? My wife and I went from zero employees to hundreds in five years and helped invent social media marketing. Many startups die on the vine. It was a wild ride.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Social media is evolving at an incredible pace. So what actually matters in Social Media? What About Social Media Advertising?

5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media.

Media 40

Facebook's Bets Big With $2 Billion Oculus VR Acquisition

Fresh Inc.: The Staff Blog

With this massive acquisition, Facebook is placing a big bet on the fact that virtual reality is the future. Developing. refresh for updates.

Israeli Startup Picapp Merges with YBrant Media

VC Cafe

Ybrant Media , an large Indian Media portfolio of companies, has acquired Israeli startup PicApp for an undisclosed amount.

Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

It is the world’s best customer acquisition for video consumers to get them to come to your O&O where you can make your $25 CPMs.

My take on the Instagram Facebook acquisition

Jeff Hilimire

Social Marketing/Media Start-ups acquisition Facebook instagram meme meme systrom zuckerbergMobile and photos.

[Asia] Tech In Asia Buys GameSaku In Acquisition Blitz

YoungUpstarts

In the News acquisition Asia GamesInAsia. Most importantly, Hendri and Glenn integrate very well with our Indonesian team.

Asia 12

6 Brands That’ve Created Business Value Via Niche Social Communities

Brandanew

This one requires no introduction after their $1 billion cash acquisition by Unilever. There’s a ton to learn, so let’s get started!

Who's Next on Twitter's Acquisition List: 4 Predictions

Fresh Inc.: The Staff Blog

Various acquisitions, including the 2011 purchase of BackType, have given Twitter plenty of in-house expertise for crunching the numbers.

IPO 16

Breaking: AOL Buying Israeli Video Site 5min Media

VC Cafe

The price for the acquisition is estimated between $50 and $65 million. 5min is based in Israel and led by founder and CEO Ran Harnevo.

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

Should You Give Up On Social Media Marketing?

crowdSPRING Blog

recent study by Custora found that email marketing and search deliver more profitable customers than social media. Or has it? No related posts.

The Biggest Mistake You're Making in Social Media

Fresh Inc.: The Staff Blog

Want to succeed in social media marketing? But one stat in particular stood out to me as a big red flag for how marketers approach social media.

Boulder is for Media

Seth Levine's VC Adventure

The Denver/Boulder market is actually a vibrant place for digital media companies. And it was clear from that gathering that there’s no lack of energy around digital media companies here in Colorado (both on the technology side as well as the publisher side). TechCrunch reported on the financing  here.

Acquisition Planning Process: 6 Questions to Answer Right Now

Growthink Blog

Google made 25 acquisitions in 2011; buying companies including Clever Sense, RightsFlow, Apture, Katango, SocialGrapple and more. Don't wait.

Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ. hope you enjoy! 15aYQbM. 1zJjEjL.

Customer Experiences Go Viral on Social Media Platforms

Duct Tape Marketing

The Power of Social Media. Content marketing Referral Marketing Small Business Marketing Social Marketing Social Media Nicole Beachum

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business.

Why Customer Reviews Trump Social-Media Marketing

Fresh Inc.: The Staff Blog

But are companies really getting everything they need from the social-media conversation? But there''s a better way. Absolutely not.

6 Rules for Strategic Acquisitions

Fresh Inc.: The Staff Blog

Mike Volpi led 75 acquisitions during his 7-year stint as chief strategy officer of Cisco. billion (a 53 percent premium!). billion.

This Is Why Social Media Doesn’t Work For Your Business

crowdSPRING Blog

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone.

Will Catch Media be the iTunes for the Android Phone?

VC Cafe

Aardvark and reMail were the most recent buys and now, several sources report that  theIsraeli start-up Catch Media may be next.

Cloud 31

Levine: Trends in M&A Deal Terms

Ask The VC

Seth has been involved in several significant acquisitions recently, including Google’s acquisition of AdMeld and Federated Media’s acquisition of Lijit, so he’s been deep in the contemporary negotiating dynamics. Mergers and Acquisitions levine m&a vc post of the day

Factors To Consider When Creating An Acquisition Strategy As A Tech Startup

YoungUpstarts

For most of those that manage to grow big, acquisition of other companies plays a major role in their success. by  Cameron Johnson. billion.

Klout's Long, Bumpy Road to a $100 Million Acquisition

Fresh Inc.: The Staff Blog

Fernandez started Klout in New York City five years ago with the goal of helping people become influencers online.

Verkossa Media Announces Acquisition by Fonecta

ArcticStartup

Verkossa Media , Finland’s largest independent advertising network, announced today that it has been acquired by Finnish Enterprise Solutions.

Twitter Link Roundup #213 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!

How to Get Good Social Media ROI

Fresh Inc.: The Staff Blog

Until recently, my Web design business had been turning down work that involved creating social media campaigns. What are you hoping to accomplish by using social media? Reduce customer acquisition costs? What can you provide your audience through social media? Not all social media tools are right for everyone.