Acquisition Mobile PPC Revenue 
ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.
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ConversionXL
DECEMBER 13, 2022
Maybe you’re at a startup whose acquisition engine is fueled by SEO. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc).
ConversionXL
JULY 29, 2020
The lion’s share of clicks—and revenue—goes to those who show up near the top. For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Internal PPC traffic is less influential than it once was. PPC, in other words, is a paid tryout for the organic listings.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. total revenue / total spend).
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. A lousy 17%.
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