Remove Acquisition Remove Operations Remove Sales Cycle Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

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The Modern Approach To Account Based Marketing

ConversionXL

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.

IP 98
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

These days, many agencies start as a lean operation. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. Why—or why not—pivot your agency service offering? Evaluation, however, implies a journey of discovery. Most B2B buyers know this.

PR 120
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

This metric helps determine how much cash you need for operation and expansion. Customer lifetime value to customer acquisition cost ratio (CLV: CAC): an important metric that indicates the profitability of the subscription model, it measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. .

Founder 71
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

This is a subheading for your ad, separated from the first title by a vertical bar. Nick Supapol from SearchEnginePeople recommends using a time lag report to match the membership duration to your sales cycle (e.g., Operations, real estate, administrative. It’s a good idea to include keywords in your title. Title part 2.

PPC 100
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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. The result?

Marketing 105