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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Philippe Botteri Accel Partners London, UK My Bio. Mike Bosch. Newer Post.

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

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How to Build and Measure Brand Awareness

ConversionXL

Viral marketing is hard to replicate. Nothing quite beats digital PR. Once you’ve created a system on one channel, experiment and scale with new ones. Repurpose your most successful campaigns to suit new audiences. Encourage sharing by tapping into network effects. Most influencers love meeting other smart and like-minded experts.

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Bessemer Venture Partners Expands BVP VII Fund.

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Philippe Botteri Accel Partners London, UK My Bio. Impact of the recession on SaaS Sales&Marketing pr. Bessemer Venture Partners Expands BVP VII Fund. Popular Media: the key to viral marketing.