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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. And he said ok got it.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. From a PR perspective I would have made those announcements 2 weeks after the conference. We didn’t have the resources to do it all. We will be direct and forthright.

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Scaling tips from John Chambers: Part 2 – Spotlight on acquisitions and managing crises

Cracking the Code

Alongside former Accel partner Joe Schoendorf, John offered insights on the realities of leading a fast-growing company and handling issues of talent, culture, strategy, and scale. In this second extract from our roundtable, John and Joe share their playbooks for managing acquisitions as you scale and handling crises.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best.

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Announcing NextView Operator Guilds

View from Seed

For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. This is an initiative that we will continue to refine in the coming years, but we are so excited to be partnering with these Guild members going forward. by Tapjoy).

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Why Public Relations Should Be Part Of Your Business Plan

YoungUpstarts

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.