Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). Don't be that person. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 The purpose of traffic is to convert into customers or provide SEO benefit.

Software Review 55

Software Review Marketing Startup PPC 55

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. Thanks to Tim Grinsdale, TOAD Diaries ! #13- 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Software By Rob

MAY 4, 2009

A recent discussion in the Micropreneur Academy surrounded the topic of starting an online business selling physical products as opposed to software. But there are two downfalls of selling physical products compared to software: 1. Since I’ve worked on both sides of the fence I have a lot to say on the subject.

Product 35

Product Software Review RSS Software 35

Software By Rob

FEBRUARY 10, 2009

As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Coding is a highly constrained environment and, with most problems, a well-known path to success. Marketing Isn’t Coding. Design is a less constrained environment than coding.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. This can result in calling a result early due to “spotting a trend” (impossible). Server-side tools render code on the server level.

Analytics 127

Analytics Technical Review Software Review Framework 127

maplebutter.com

JANUARY 8, 2013

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? Here are the most popular methods, according to the benchmark report… SEO – 66.14%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Software / Tech. The checkout page didn’t even have a coupon code box.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 6, 2010

I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). 2: Visitor Acquisition Efficiency Analysis Report. My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Remember no acquisition is free. Change the pairings.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. www.JoesFancyInteriorsBlog.biz and www.JoesShopForGoodHouseStuff.com), you may want to consider using the same Property and tracking code for both. image source. push(arguments)},i[r].l=1*new

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. For example, Act-On’s ad appears for the search term “marketing automation software.”

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile).

Metrics 60

Metrics Analytics Non-Compete Search 60