Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. A client may offer more than revenue. Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. But customer acquisition is expensive.

Marketing 97

Marketing Campaign Software Review Email 97

Duct Tape Marketing

DECEMBER 12, 2018

So if we have enough revenue, then maybe we don’t need to keep growing and growing and growing, we can start to optimize for that revenue instead. I think email, so one, email marketing newsletters accounts for most of my revenue, so I would be silly if I didn’t really like that.

Sales Cycle 64

Sales Cycle Email Web Canada 64

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Out of that result, we created a client with more than €5 million in revenue.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine).

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Out of that result, we created a client with more than €5 million in revenue.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Professional networks are the starting point (and growth engine).

SEO 49

SEO Hiring PPC Leadership 49

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . #

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131