Acquisition Retention San Francisco Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Bring your questions.
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Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.
Steve Blank
APRIL 20, 2021
In other words, you prove retention. With both growth and retention, you earn the right to build more. There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. We call it an MVP tree.
View from Seed
AUGUST 30, 2016
First: They’re all based in California, and more specifically, in San Francisco, Mountain View, and Menlo Park, respectively. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. How do you create an infinite loop?
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#
Ben's Blog
MAY 15, 2020
Andrew : I think a very, very simple, simple shortcut version of this might be something like: I find Yelp because I search for best dumplings in San Francisco, and then a Yelp page comes up. You’re seeing across-the-board higher conversion rates, more time in the apps, and as a result, more acquisition.
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