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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task. Marketing strategy. Target market.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. What They Do: Travel search engine. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

They’ve grown from nothing to >$2B in revenue in 30 months time, making the company among the fastest growing businesses in the histroy of the world. How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales.

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The investment that didn’t happen

K9 Ventures

or by using keyword search, which doesn’t really cut it. On future occasions, whenever I expressed an interest to invest, the founders came back and told me that they had an acquisition offer on the table! I helped introduce the company to various angels and lead the effort to form a syndicate for their fund-raising round.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Online social networking is a concept still being evangelized even in Silicon Valley… Friendster is in private beta (wasn’t until Oct 2003 they received Google acquisition offer which they turned down for Kleiner/Benchmark round). My partner @ LeeHower looks back: [link] 5 days ago Search. A lot has changed. link] leehower.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

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Odds Are, Your Startup Probably Isn't a Platform ? AGILEVC

Agile VC

Salesforce is trying to create a platform both through internal efforts on Force.com and acquisitions (e.g. Even Amazon isn’t a platform… yes they have AWS but it accounts for <3% of their revenue and isn’t terribly profitable given the capex & opex currently going into growing it. Google of course has Android.