Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. They aggregate other people’s content and curate it into categories.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302

Media South Korea Distribution Technical Review 302

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. With advertising revenue in a tailspin, it is more important than ever. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. What does that even mean?

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2013

Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. The Ad Groups view is pretty helpful from an aggregated perspective.

Search 135

Search Analytics PPC Green 135

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

VC Cafe

JUNE 18, 2012

We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size!

Web 164

Web Design Marketing Security 164

ConversionXL

OCTOBER 15, 2019

Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). The biggest problem companies usually run into is not being able to identify the same users across online and offline channels. Once you have those questions written down, prioritize them.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). I wonder what the distribution looks like? at a level of aggregation or granularity you need, and send it into your digital analytics tools. Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

FEBRUARY 5, 2014

might circulate, making business owners and advertisers alike wary of diving into uncharted waters. On top of that, nearly 80% of consumers say “when price and quality are equal, they prefer to buy products from companies that advertise or sponsor podcasts they regularly enjoy”. image source. Why the difference? image source.

Software 100

Software eCommerce Audio Hosting 100

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. Apple4us????Seth

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Aerotel Medical Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. . + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 4, 2018

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Possible, however, doesn’t mean perfect.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

www.vccafe.com

MARCH 11, 2013

free, distributed source code control management system. advertising. aggregation. contextual advertising. Roku Channel Store. Github -Â Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs. Pivotal Tracker â?? Mercurial â?? Preceden â?? Adeo Ressi. Adir Iakiya.

Software Review 53

Software Review Technical Review Startup 53