Advertising Aggregator Distribution Vertical 
VC Cafe
MARCH 1, 2024
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video.
Both Sides of the Table
MAY 7, 2013
Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. And for the record, that’s per month not total in aggregate! Distribution costs have, too. This has been a very welcome addition.
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Both Sides of the Table
APRIL 23, 2011
He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. They aggregate other people’s content and curate it into categories.
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.
ConversionXL
JUNE 20, 2019
But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).
ConversionXL
JUNE 9, 2019
In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Click maps show you a heat map comprised of aggregated click data. Click Maps. Image Source). Attention maps.
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