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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

You could invest in marketing and advertising. You could work to get more PR exposure. PR and reputation management can be huge in getting your brand established. . Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. Adaptability/Agility .

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Why Some Startups Win

Steve Blank

It dawned on me that we had a department full of people with titles describing process-centric execution while we were in environment that required relentless agility and speed with urgency. But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. The same was true for PR.

Startup 323
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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

In a recession, advertising costs can go down as fewer companies invest in marketing. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. Scenario planning, strategic cost management, diversification, flexibility, and agility.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The unprecedented size and scale of VC returns transformed venture capital from a financial asset backwater into full-fledged player in the financial markets. Then one day it was over. IPOs dried up. The Rise of the Lean Startup.

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Twitter Link Roundup #225 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? What are the best Craigslist advertisements of all time? Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. 2014 Logo Trends – crowdspring.co/1lDrFyz.

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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Agile is a Sham- [link]. What Every Start-up Should Know about PR – [link]. Digital advertising is broken – [link]. Interesting perspective on truthiness in advertising – [link]. Will CPE (Cost Per Engagement) advertising ever take off? Why the Best Product Doesn’t Always Win – [link].

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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

Given that the product may still be in development, the marketer also needs to be agile and ready to respond to unexpected obstacles with an early startup marketing strategy. Social advertising on platforms like YouTube, Facebook and Twitter offer precise targeting options. Social media a great place to build a community.