Remove Advertising Remove Analytics Remove Churn Rate Remove Revenue
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue and wins by type: compare revenue and wins among existing and new businesses. Sales KPIs.

Founder 71
article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The Churn Rate allows us to estimate the satisfaction level of our paid users.

article thumbnail

Recurring Revenue is Magic

Seeing Both Sides

As a result, the full revenue for each deal was recognized in that quarter as soon as the software was shipped. This allowed our revenue to skyrocket from $1.8 But the downside to our business model was that we did not have hardly any recurring revenue. . I later came to realize that r ecurring revenue is magic.

Revenue 54
article thumbnail

8 Smart and Practical Ways To Increase Your Small Business Profits

crowdSPRING Blog

Experiment With Hyper-Local Advertising. This means that a bakery can advertise to people who live within a certain mile radius of the bakery. A language tutor can advertise to families who speak Russian or Chinese – within a 10 mile radius – to target families that may want to hire a tutor for their kids.

article thumbnail

Is Your Startup Tracking the Right Metrics?

Up and Running

You need to track pre-purchase, post-purchase, and then overall business analytics. You should never have a landing page from any sort of paid advertising that doesn’t have great calls-to-action. I’ve had friends who’ve told me, “Why are you advertising on tennis websites?”

Metrics 84