Up and Running

JUNE 21, 2017

A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool. If it were easier to use it would probably kill a bunch of other analytics tools in the market, but Google hasn’t been great at simplifying it. However, mining this data is complicated.

Marketing 98

Marketing Analytics Campaign Metrics 98

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month. For other sites, it’ll vary depending on how you define “disengaged.”

Analytics 167

Analytics Lean Metrics Churn Rate 167

Up and Running

SEPTEMBER 24, 2019

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Hearpreneur

JANUARY 30, 2022

Thanks to Adam Wood, Revenue Geeks ! #7- In 2022, every business that adapted and survived the pandemic will realize the importance of increasing revenue through online sales. With rising costs due to inflation, more businesses are laser-focused on revenue than ever before. 7- Start outsourcing. Photo Credit: Jim Pendergast.

Entrepreneur 122

Entrepreneur Green Technical Review Social Media 122

Up and Running

OCTOBER 7, 2019

Use current analytics to identify which business processes should be measured and who the stakeholders are. Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue and wins by type: compare revenue and wins among existing and new businesses. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. The Churn Rate allows us to estimate the satisfaction level of our paid users.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Key takeaways.

Programming 141

Programming Churn Rate Design Campaign 141

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. The other thing that they’re going to ask you is average revenue per account or per user or per customer. You need to understand how much money is brought in by each individual account or user when looking at the overall revenue.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

SVPG

MARCH 10, 2014

So in this article I thought I would do the same thing by highlighting the main flavors of analytics. They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. User Analytics. Customer Analytics. Or, what is our average revenue per customer?

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s say, for example, that you’re trying to lower the churn rate on an application.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Steve Blank

DECEMBER 2, 2013

But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. Brandon Arbiter was a VP at FreshDirect where he built the company’s data management and analytics practices. His teenage daughter has Type 1 diabetes.

Customer 323

Customer Churn Rate Customer Development Lean 323

Seeing Both Sides

JULY 21, 2014

As a result, the full revenue for each deal was recognized in that quarter as soon as the software was shipped. This allowed our revenue to skyrocket from $1.8 But the downside to our business model was that we did not have hardly any recurring revenue. . I later came to realize that r ecurring revenue is magic.

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

The Equity Kicker

SEPTEMBER 29, 2016

This is the format that comes from most popular analytics packages. For marketplaces and ecommerce companies that means revenues (net of VAT) less any discounts or rebates, the cost of the physical item, delivery costs and the cost of returns. Most companies show their cohort analysis in the form of a table like the one below.

Churn Rate 60

Churn Rate eCommerce .Net Acquisition 60

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Analytics platforms track a wide range of metrics by default. Measure traffic from your Google Analytics dashboard.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Version One Ventures

SEPTEMBER 28, 2015

Old churned users = inactive users from the previous cycle(s) who continue to be inactive in this cycle. Knowing the number of users that have churned allows you to calculate your churn rate. Churn Rate = # of users churned at end of the time period / # of total users at the beginning of the time period.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. They often provide training.

Conversion 48

Conversion Churn Rate Retention Metrics 48

crowdSPRING Blog

JANUARY 18, 2016

However, when you run ads on Facebook, you’ll get reports that will tell you exactly how much it’s costing you and by combining your Facebook advertising with your analytics reports , you’ll be able to measure the effectiveness of this type of advertising. Churn rates can offer many interesting insights into your business.

Small Business 48

Small Business Churn Rate Advertising Social Media 48

ConversionXL

AUGUST 13, 2019

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC).

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

APRIL 27, 2012

A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. The more visitors you bring to your website the greater your potential to derive revenue from them regardless of your business model, and without costs growing in proportion.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. Now you’re going to move into your revenue model. Okay, so now your revenue model, so this is—. You’re muted.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60