Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
Google’s guidelines have changed over time, but they’re built around the needs of news publishers and hold fast to a central tenet: Google cares more about providing the best information than whether that information is behind a paywall. healthy living guide), but users see other information (e.g., Avoiding cloaking.
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