Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
ConversionXL
SEPTEMBER 9, 2021
In the past, it was possible to achieve these goals through promotion and advertising. On Twitter , it’s laid back to suit the B2C, creative audience segment. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. And it was rewarded for it.
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