Advertising California Customer Development Management 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
Steve Blank
JUNE 8, 2021
Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. Team Fleetwise – Vehicle Fleet Management. All the presentations are worth a watch.
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Steve Blank
JUNE 6, 2016
Evangelos Simoudis’ is the founder and managing director of Synapse Partners. It included things like advertising, marketing analytics, cyber security. We started to do that in the advertising space first. Filed under: Customer Development. If you can’t hear the clip, click here.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Prodigy spent $50 million on advertising and in-store displays. Like that, but better&#. make-or-break.
Steve Blank
APRIL 9, 2009
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.
Steve Blank
JULY 30, 2009
As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. As another example, I could see which magazines are on people desks, and that tells me where to advertise.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.
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