Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Very few companies can make the “Four Steps to the Epiphany” work financially – this is one reason having engineering located in a cheaper country from day one is a major plus.&#

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

MAY 21, 2009

If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. Visually, demo’s, wild colors, etc.

Silicon Valley 178

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Steve Blank

NOVEMBER 30, 2009

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.

Customer Development 278

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Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars.

Silicon Valley 185

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Reid Hoffman

SEPTEMBER 8, 2020

This pivot fundamentally changes your required organizational competencies, from Sales and Marketing to Engineering, Operations, and Support. We had engineering specialists and felt we had this unique technology. One of our go-to-market ideas was to circumvent the expensive advertising approach that was the standard Dot Com strategy.

Startup 36

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techcrunch.com

FEBRUARY 19, 2010

Similarly, the bulk of the companies getting funding are still California-based. After Northern California and Southern California the biggest area of investment geographically was in international companies. The cost of money is steep, and only works in certain verticals, of which software is NOT one.

Venture Capital 62

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Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Identify the impact on your display advertising campaigns. Display Advertising Opportunity Analysis. Both have value.

Metrics 60

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steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

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