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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. Context here.) I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.

Vertical 144
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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

She’s also a professor at the University of Cincinnati in their Engineering department. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine.

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. And these microwave engineers were working at startups – not large companies.

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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Forget the Hypertext idea and come on back to California. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Very few companies can make the “Four Steps to the Epiphany” work financially – this is one reason having engineering located in a cheaper country from day one is a major plus.&#

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Pedram Zohrevand Discusses How To Protect Your Building From Seismic Events

The Startup Magazine

California has been a national leader in codes that protect building occupants from seismic events, but there is a great deal of work remaining to be done. Pedram Zohrevand , an engineering consultant, explains the ways in which builders and property owners can increase their structures’ earthquake safety.