Advertising California Vertical Web 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
techcrunch.com
AUGUST 12, 2012
She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, Advertise Here.
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Steve Blank
AUGUST 13, 2009
I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. The google adsense search button gives a feel for the direction of relevant advertising. It’s taking time and effort to the build the prototype. I do have a quick and dirty sample up on victusmedia.com.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.
Steve Blank
MAY 22, 2009
Ignore This Post The same caveat applies as in the first post; If you’re selling via the web, and trade shows seem hopelessly anachronistic, ignore this post. Why are you saying that “If you’re selling via the web and trade shows are something your grandfather told you about, ignore this post.&#. this may be a useful read.
Start Up Blog
APRIL 29, 2013
The entire country of Uruguay is connected to the web. Web access is seen by the government as an ‘economic development investment’, not a political football. This execution was actually presented in the board room by executives who thought it was a genuine advertisement by them.
Steve Blank
JULY 13, 2009
The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Order Here.
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