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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. Cart abandonments.

Campaign 123
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. PPC stands for “pay-per-click advertising.” The total cost you end up paying is calculated on a per-click basis.

PPC 81
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8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

If your phone app or service is free, then the number of users or downloads better be impressive and growing exponentially. Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Another term often mentioned is “momentum,” or growing visibility and advocacy within your customer set.

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. TikTok became a sensation with 115 million new downloads in March 2020, making it an 800 million-strong social media platform.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Short-term wins.

Media 238