ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 28

Norway South Africa Finland Ruby 28

Up and Running

FEBRUARY 9, 2015

Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. That’s the reason why you’re saving the rest of your money is going to be so important.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

AUGUST 9, 2016

What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Where you have CPA, it is is an even more valuable signal. What you cannot do with this data is tie it to the rest of the data in GA for these visitors. Above view is from the Campaigns report.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs.

Search 83

Search Stealth CPA Campaign 83