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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done. Paid Media.

Analytics 131
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Tops Tips On Taking Your Local Business Online

YoungUpstarts

Use the marketing campaigns of more established online presences. Secondly, sharing tips and information can make your campaign stronger than you might be able to make it alone. Some are concerned that the potency of email campaigns isn’t what it used to be. Services like Chatmeter specialise in local SEO. Be available.

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Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase. The short answer is no.

IP 98
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This Is How to Optimize Your Business Blog: 14 Powerful WordPress Plugins

Up and Running

Advertisement managers allow you to see detailed analytics from inside the WordPress dashboard, so you don’t have to move around from one screen to the next to see what’s going on inside your site. Make sure to keep an eye on analytics to see how your ads are doing so you can adjust campaigns accordingly. WordPress Landing Pages.

SEO 60
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard. So what can you do? Interpret better! It’s not your fault.

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The Direct-to-Consumer Checklist

Austin Startup

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM?