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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to . No gate keeper : One of the most destructive forces in a sales campaign is when mid-level manager blocks you from meeting her boss. It’s too strategic. .”

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done.

Analytics 131
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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. If you were a media buyer, you only had one option to buy advertising space in bulk.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? This Panel will explore issues such as: How can companies best utilize social networking media?

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. And other such users.

Analytics 130
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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

It does so through a powerful rapid development platform and the Buddy Media Advertising Network, which provides advertisers an easy way to reach millions of users of the leading social networks. We help brands to engage their audiences by extending their advertising campaigns into the social world. ” to.

Software 105
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Do they have PPC campaigns showing up in organic results. Are you doing country filtering?