Startup Professionals Musings

JULY 13, 2012

In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. That’s a double death wish.

Viral 225

Viral Marketing SEM Startup 225

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Women Entrepreneurs Can

APRIL 22, 2022

Before we get into the specifics of sure-fire new business initiatives, keep in mind that you will need to test, trial, and deploy several sorts of campaigns on a consistent basis. Online advertising includes Google Adwords, also known as pay-per-click (PPC), native advertising, display advertising, and banner advertising.

SEM 64

SEM Customer Social Network PPC 64

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). So what can we learn from those landing pages?

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. 28% of small businesses believe that word-of-mouth advertising is the most effective way to attract new customers. Marketing covers a wide range of activities. Click To Tweet.

Small Business 73

Small Business Software Review Social Media Marketing 73

crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Whether because of seasonality, day of week, external factors, press, advertising, etc, data just fluctuates.

PPC 48

PPC SEM Technical Review Conversion 48

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

Search 226

Search PPC Widget SEO 226

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign. It isn’t about finding quick hacks to boost short-term revenue. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

Eric Friedman

APRIL 23, 2014

When I graduated from college I thought I wanted to work in advertising. I got a job at Mediacom as a Media Planner, which means planning advertising for clients in areas such as TV, out of home, radio, print, and other mediums. I soon realized that this type of advertising was not really accountable for clients.

SEM 83

SEM Advertising Metrics Analytics 83

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. PPC stands for “pay-per-click advertising.” And online engagement is only increasing with each passing year.

PPC 81

PPC Small Business Management Advertising 81

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back. Prefer a streamlined process?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back. Prefer a streamlined process?

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. For example, if we can segment by personas and find common blogs that each persona consumes regularly, we know where to guest post, advertise, or build partnerships.

Software Review 115

Software Review Design Agile Analytics 115

Austin Startup

MARCH 26, 2019

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). Don’t be afraid to try completely new campaigns with different brand language and color schemes. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. We have provided advice on using Google Adwords as well as other platforms , and today I want to share some advice on best practices for using Facebook as an advertising platform.

Advertising 103

Advertising Lean Marketing Campaign 103

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., You’ll walk away with personas you can use for marketing decisions, as well as data to further explore for copy ideas, design guidance, and campaign experiments. can all benefit from a better idea of the customer. What do you want to know?

Software Review 102

Software Review Design Agile Analytics 102

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. If you want your campaigns to produce results, your marketing needs constant attention and consistent effort. Writing landing page copy to support promotional campaign. Plan, create, and implement strategic marketing campaigns that align with company goals.

Hiring 83

Hiring Management Marketing Social Media 83