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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. OTHER DEALS: 1. Total raised: $29.5mm.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects. And over time, as you develop more and more posts, the effects get even stronger.

Marketing 194
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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

It included things like advertising, marketing analytics, cyber security. We started to do that in the advertising space first. This is (why it’s important to have) a cohesive board and a cohesive investors’ syndicate because the investors sit on the board of the company and make the company work. Evangelos : Yes.

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Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years. An old school channel selector: Wikimedia Commons.

Channel 48
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. An Eye for Business Development Your new CTO’s technology vision should fall in line with your overall business strategy.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

I’m sharing my learnings as a five-year podcast co-host and agency owner who has helped develop podcast strategies for clients. . Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Let’s get started. . Image source ).

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Look at the biggest challenges marketers face in any annual survey and you’ll see the same priorities related to developing, nurturing, and converting leads: Marketers are always looking for ways to get people excited about products or services. Other times, they’ll focus on a particular channel or initiative.

Demand 95