Steve Blank

JUNE 6, 2016

Srivastava leads Verizon’s innovation outpost (their Silicon Valley R&D center) in Palo Alto focusing on building products and services powered by big data and analytics. It included things like advertising, marketing analytics, cyber security. I presented them to our chief product officer and our CTO.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

crowdSPRING Blog

MAY 23, 2014

Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. Creating Customers for Life: 50 Resources on Loyalty, Churn, and Customer Retention | Help Scout – crowdspring.co/1lD094d. 5 Things Entrepreneurs Can Learn From Superheroes!

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube? How to measure (success)?

Analytics 149

Analytics Marketing Audience Channel 149

Agile VC

APRIL 17, 2011

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Last week ZipCar began trading and has a market cap of about $1 billion.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

YoungUpstarts

JUNE 22, 2019

But at the same time, they need access to a marketing/advertising strategy with the potential to win them some early clients and help them grow far into the future. SEO doesn’t cost much, especially when compared to other marketing and advertising strategies, so it has a disproportionately high return on investment (ROI).

SEO 186

SEO Marketing Startup Syndicate 186

mashable.com

JULY 10, 2012

Unusual or Commoditized Products. These products compete on individuality and aesthetics more than price. Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Growthink Blog

OCTOBER 7, 2010

I just reviewed the many companies who recently raised venture capital with an eye towards those that are offering products and services that could benefit other entrepreneurs and business owners. This helps companies bond with customers and provide customer service, and is a much easier and faster solution than building your own system.

Azure 74

Azure Venture Capital Software Review Syndicate 74

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Advertising is all about getting the most results for the least cost.

Search 226

Search PPC Widget SEO 226

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] Mashable’s Birthday: 6 Years Covering Digital News and Innovation [INFOGRAPHIC] The History of Advertising on YouTube [INFOGRAPHIC] Music Subscription Faceoff: How Does Spotify Measure Up? Sign in with Facebook or Twitter to get started!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

APRIL 7, 2020

According to Edison Research , 80% of users listen to most of each episode, averaging 7 per week, while 69% of listeners agree that podcast ads make them aware of new products or services. But podcasting does have a lower cost and barrier to entry than video (at least quality video production). Podcast production.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. Yes… he was a very successful PayPal exec and previously co-founder & VP Product of SocialNet. Not long after the product launch we began the initial conversations with VCs for a Series A round.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hire someone well-versed in communication between developers, customers and team members. Erica Nicole , YFS Magazine: Young, Fabulous & Self Employed. Experience with Startups!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

mashable.com

JULY 18, 2012

The product is the star of the show.” In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. dMarc Broadcasting.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Advertising is all about getting the most results for the least cost.

Search 225

Search Engineer SEM Widget 225

mashable.com

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Programming 86

Programming Startup Technical Review Software Review 86

mashable.com

JUNE 30, 2012

David Schoenbach is vice president of product management at Exadel Inc. There he heads product definition, marketing, and sales of the Tiggzi , a platform for mobile development. From these examples we can see the following: An API may expose business data such as customer data in apps only intended for internal sales staff use.

API 68

API Cloud Web Social Media 68

mashable.com

SEPTEMBER 14, 2011

Clearly Define Your Business Model While this may sound like a trivial task, young startups often have an exciting and innovative product, but no real plan for monetizing it. With that in mind, here are four tips for entrepreneurs looking to expand globally. in place before you expand.

France 77

France Marketing Social Media Startup 77

mashable.com

OCTOBER 5, 2012

It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Productivity Lists. Advertising. Mobile Lists. Money and Finance Lists.

Naming 84

Naming Startup Social Media RSS 84

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development.

Startup 79

Startup Social Media RSS Social Network 79

Genuine VC

JULY 1, 2014

This closeness of the entire team allowed for the company to rapidly react (see next point) in fast moving ad-tech space, empowering them to hone on product-market fit and begin scaling much more quickly than I’d ever seen before. Prioritize the right customers.

Founder 142

Founder Syndicate Syndication Mobile 142

mashable.com

OCTOBER 5, 2012

For the majority of the naming process, you’ll be iterating on two steps: creating a list of words that are related to your product or service, as well as creating permutations of these words to determine the final name. Example : Pinterest, Etsy product search, Google image search. Are you ready for the good stuff? Use foreign words.

Naming 104

Naming Startup Social Media RSS 104

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Mobile websites that aren’t optimized for touch or for larger screens can make customers confused, and again, unlikely to purchase.

Mobile 90

Mobile Web Social Media Software Review 90

Duct Tape Marketing

DECEMBER 14, 2017

Basically started as somebody of how do we take photos of cars and the pricing and descriptions of the cars, and put it all in one place, but then syndicate it. We do a lot of soul searching around how do we built this product, when nobody knows it exist. They’ve come light years from there, that’s for sure.

Kansas City 39

Kansas City CTO Hire Las Vegas Software Developers 39

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. If your startup is in that boat, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement. Customize Your Pitches.

PR 103

PR Startup Social Media Technical Review 103

mashable.com

NOVEMBER 2, 2011

If you can name drop big customers, do that too — you want your profile to look impressive. How many customers have signed up to your service? Include screenshots of your product , a video walk-through and one or two charts that display traction or revenue. Productivity Lists. Advertising. Focus on traction.

Social Media 80

Social Media Startup Angel Investor RSS 80

mashable.com

JANUARY 13, 2012

Hacked Zappos Customers: Beware Phishing Scams. And often, businesses suffer from a “set it and forget” mentality, in which a product manager will slap a Facebook Like button on his sites and declare the business’s website now social. Productivity Lists. Advertising. Global Syndication Partners. Trending Stories.

Technical Review 78

Technical Review Social Media Social Network RSS 78

Genuine VC

SEPTEMBER 28, 2015

For those who did, I was offered a set of confusing options with opaque pricing without any relative understanding of the quality of the service or the product itself. Renoviso has established direct relationships with both product manufacturers and high-quality installers to enable a seamless experience for the end-consumer.

Syndicate 100

Syndicate Syndication Lead Generation Acquisition 100

This is going to be BIG.

JANUARY 21, 2010

At First Round , I often hear the term “product-market” fit. Interestingly enough, I thought more people started taking part in the conversation who weren’t on Hot Potato because they now knew their thoughts were being syndicated to an app where more people were talking about the event.

Product 68

Product Hockey Stick Entrepreneur Syndicate 68

mashable.com

JANUARY 18, 2012

What’s the first thing you want a customer to think in regard to your business? After all, what good is word-of-mouth if your customer tells a friend, “You really should look up my caterer for your next event. Adding this qualifier instantly tells potential customers what your business is all about. Set the tone. SkareMedia.

Naming 97

Naming Social Media Social Network RSS 97

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

Software Review 164

Software Review Engineer Management Technical Review 164

mashable.com

DECEMBER 29, 2011

LevelUp uses payment as a checkin, presenting merchants the opportunity to reward loyal customers. Birchbox didn’t discover the subscription product model when it launched in 2010, but it did make subscription service sexy. dog products ? Productivity Lists. Advertising. Birchbox for Everything. Mobile Lists.

New York City 83

New York City New York Startup Social Media 83

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. Buzz Is Great, But Substance Matters Most In the end, if a startup’s product sucks, it doesn’t matter if it has four users or 4 million when it launches. Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. What you can plan for is an exceptional customer experience.

Viral 126

Viral Social Media LLC Mobile 126

Duct Tape Marketing

NOVEMBER 1, 2017

And actually that statement of the purpose of a business — to create, keep a customer — is probably the genesis of Duct Tape Marketing, believe it or not. When he was talking about the purpose of a business, creating a customer, that idea has become so morphed these days into persuasion, right? That’s great.

Cost 37

Cost Marketing Audience Media 37

David Teten

SEPTEMBER 6, 2015

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Access to the corporate investor’s ecosystem can open up great opportunities from technology validation to customer and partner development. Mari Holds a B.A. Now practically everyone is getting involved in Series A.

Venture Capital 60

Venture Capital Balance Sheet Technical Review Portfolio 60

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

mashable.com

AUGUST 20, 2011

For them, “working from home is the most efficient situation for us to build our product — we can be machines over here,&# says Golkin, explaining that the two simply “work, eat, sleep and gym, all with a constant Spotify soundtrack.&# Sign in with Facebook or Twitter to get started! instead of having to travel home.

Cofounder 81

Cofounder San Francisco Social Media Startup 81