Remove Advertising Remove Distribution Remove Equity Remove Retention
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Twitter Link Roundup #156 ā€“ Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Convertible Debt: really Bridge Loans and Equity Replacement Debt – [link]. The Biggest Problem in Mobile: Retention – [link]. Real-Time Marketing is Upon Us–Here’s How Advertising Needs To Adapt | Co.Create – [link]. The Biggest Problem in Mobile: Retention – [link].

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Meaning events, magazines, blogs, they read, so you could distribute your content there. Would you support that idea?

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

The onboarding process brought more people to the core value, thus increasing revenue and improving retention. Imagine you receive an email from your bank about refinancing and home equity loans. And lastly, since Iā€™m often also on my mobile phone , they could have tried to reach me there as well, via advertising or an app.ā€ (via

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A Few Thoughts on Social Media Monitoring

Venture Chronicles

Paid media is advertising while Earned is how brands affect their public equity through the independent news cycle (e.g. Owned are those sites and points of contact which are directly controlled by the brand and rely on distribution through Paid and Earned but also from viral. branded media mentions).

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

This means users love it, that thereā€™s lots of retention and engagement, even at small numbers. Startups donā€™t have access to the same resources or brand equity. For example, optimizing retention is a major component of growth hacking that most people ignore. Optimizing for retention , as he points out, is a high-value activity.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Create a strong brand, solid social community, sell advertising. Ideally you can pay them based + equity so that youā€™ll get their attention and focus on the project.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. Bonuses have been distributed. But it gets worse. Just like Yahoo!

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