The Equity Kicker

SEPTEMBER 2, 2013

One of the great things about the internet is that it facilitates the distribution of amazing free content (like this photo), but that creates a knock on problem of figuring out how artists get paid. Advertising' I also love that Red Bull and other great brands are funding this type of content by sponsoring competitions.

Advertising 96

Advertising Fiji Social Media Distribution 96

crowdSPRING Blog

NOVEMBER 30, 2012

Convertible Debt: really Bridge Loans and Equity Replacement Debt – [link]. Real-Time Marketing is Upon Us–Here’s How Advertising Needs To Adapt | Co.Create – [link]. Facebook Remains Gaping Hole in Advertising Industry’s Privacy Program | Advertising Age – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Meaning events, magazines, blogs, they read, so you could distribute your content there. Would you support that idea?

Community 53

Community Kuwait Cofounder Bootstrapping 53

Brandanew

FEBRUARY 29, 2016

A brand can use storytelling techniques to create a consumer-oriented engaging piece of content instead of a regular advertisement. Brand equity. Brand equity is the value of a brand. So, it is not only the sales but the sheer image that takes the equity to a different level altogether. Branded Content. Brand Marketing.

Marketing 100

Marketing Equity Audio Social Media 100

Agile VC

NOVEMBER 6, 2013

So Twitter is a media business given nearly 90% of their revenue is advertising and the company expects “data licensing revenue to decrease as a percentage of our total revenue over time” Facebook is a media business.

IPO 194

IPO Aggregator B2B Internet 194

ConversionXL

MAY 27, 2022

Companies like Clearbit have found ways to advertise to people like me late at night. Stage 5: Maximize your content’s ROI with well-oiled distribution. For effective demand generation marketing, you need two things: high-value content creation and well-planned distribution. Content distribution can be difficult.

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

JULY 31, 2015

The benefits may expand further — your startup could receive equity funding and valuable connections in addition to products, services, and exposure. Corporations often partner with accelerators, so becoming part of an accelerator will grant you access to these programs or provide you with access to their resources.

Small Business 100

Small Business Balance Sheet Cloud Programming 100

Gust

DECEMBER 8, 2011

Readers can anticipate my next point in continuing the analogy: It makes no more sense for a non-lawyer to prepare fundamental legal, governance, equity and intellectual property documents than it would for a patient to self-diagnose and begin taking prescription-strength antibiotics or other medications. Newco, Inc.”) Newco, Inc.”)

Intellectual Property 139

Intellectual Property Non-disclosure Agreement Delaware Stock 139

ConversionXL

FEBRUARY 25, 2016

Imagine you receive an email from your bank about refinancing and home equity loans. Secondly, the bank could have paid attention to what I was doing, which was perusing their site and others’ for home equity line options, risks and rewards. Personalization should touch on each. You’re interested, so you decide to click through.

Web 48

Web Software Review Jordan Technical Review 48

Austin Startup

JUNE 19, 2018

THE IMPORTANCE OF GENDER PARTNERSHIP ‘The future is already here, it’s just not evenly distributed.’ Geoffrey used to quote William Gibson: “The future is already here, it’s just unevenly distributed”. Geoffrey is legendary in the world of advertising, and we could write a small book on what can be learned from him in that field.

Ukraine 48

Ukraine Pennsylvania China Austin 48

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Because they are anti-competitive most countries ban cartels.

Video 292

Video Technical Review Advertising Distribution 292

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

www.copelandfirm.com

OCTOBER 21, 2010

Startup Law 24 February 2010 There are a few common ways that founders split up equity and ownership of the company: 1.) Equally: each founder get the same amount of equity. Unequally: each founder gets a different amount of equity/shares depending upon various factors such as: i. Who helped refine the idea?

Intellectual Property 40

Intellectual Property Founder Vesting Bridge Financing 40

The Equity Kicker

OCTOBER 24, 2012

A few have succeeded with novel cost and revenue models (Huff Post and Techcrunch spring to mind) but many have struggled because banner ads don’t pay much and startups took away big revenue streams like recruitment and classifieds that were no longer tied to content by physical distribution. Some are saying (e.g.

Mobile 115

Mobile eCommerce Revenue Distribution 115

Up and Running

MARCH 24, 2021

Doing this grows your current customer base, expands the available market, and simultaneously improves your brand equity within the enterprise email management market. This may be as light as adjusting your messaging within advertisements or offering different incentives. How to create a market penetration strategy.

Software Review 146

Software Review Marketing Campaign Forecast 146

Agile VC

JULY 11, 2012

in equity & loans which was ultimately worth >170x ($355M) when DEC went public about a decade later. Should there be a notion of “founder equity” for those individuals who put in the hard work to start a firm and build the brand? Big success was Digital Equipment Corporation (DEC), in which ARD invested about $2.1M

Silicon Valley 240

Silicon Valley Carried Interest Cofounder Boston 240

Austin Startup

SEPTEMBER 17, 2017

Further, you demonstrate on your spreadsheet that a venture return to early investors is plausible at a valuation that gives you enough equity to get the job done and to take care of you and your team at exit time. Maybe a desired distribution channel was more costly or less productive than expected.

Valuation 48

Valuation Forecast Seed Money Business Model 48

Venture Chronicles

DECEMBER 6, 2010

Paid media is advertising while Earned is how brands affect their public equity through the independent news cycle (e.g. Owned are those sites and points of contact which are directly controlled by the brand and rely on distribution through Paid and Earned but also from viral. branded media mentions).

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Co-founder and CEO Kyle Wong, who was featured on Forbes’ 30 Under 30 List, says the company’s MVP was built using “sweat equity.” Wigzo spent $80k on their MVP.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

OCTOBER 21, 2014

These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? Like understanding the sources of traffic using campaign codes, you want to do something similar for advertising. Display ads are Paid Media.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

APRIL 24, 2019

So one of the challenges I suppose is somebody creates a good product, maybe they raise the money in a Kickstarter kind of way, but distribution is really going to make the difference. What’s the best path for that kind of maker to circumvent the traditional distribution channels?

Product 61

Product Sweat Equity Naming SEO 61

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Co-founder and CEO Kyle Wong, who was featured on Forbes’ 30 Under 30 List, says the company’s MVP was built using “sweat equity.” Wigzo spent $80k on their MVP.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

VC Cafe

APRIL 29, 2020

The $349 billion aid package issued by the US Government and distributed in the form of SBA loans was quickly gobbled up by a large number of applications, many of which were from venture-backed or PE-backed startups. Source: NVCA , “Startup Ecosystem Faces Capital Crunch over Coming Months” USA – SBA Loans and PPP.

SBA 124

SBA Technical Review Startup 124

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. You might also be giving investors too much equity early on, as the risk is extremely high for them in the beginning stages of growing a SaaS company.”.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 15, 2018

The most common example of distribution and information based scarcity used in luxury is one most brands should implement without exception: the “limited quantities available” message. Take Fendi, as you can see below, who make it clear the handbag the visitor is looking at is the last one available. Image source.

eCommerce 125

eCommerce Conversion Sales Technical Review 125

ConversionXL

FEBRUARY 9, 2016

Startups don’t have access to the same resources or brand equity. Grab hold of some of the golden oldies – Tested Advertising Methods and Scientific Advertising. Therein lies the three differences between growth hacking and marketing… Startups are organizations with extreme uncertainty.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

JANUARY 20, 2010

Does the distribution match your goals? But if you are willing to put in a little bit of sweat equity then you'll stand miles apart from your SEO competitors. " Oh look the states with really high credit card searches don't have really high visa card searches, maybe we should do some offline advertising!

Analytics 90

Analytics Search SEO Metrics 90

maplebutter.com

JANUARY 8, 2013

Create a strong brand, solid social community, sell advertising. Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. There’s no formula however I do know … the more you build before you need to hire / partner, the more equity you can keep. What are the other essentials?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Both Sides of the Table

JUNE 12, 2010

We also discussed having distributed teams (e.g. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010. We discussed NY vs. Silicon Valley and NY vs. Boston.

Venture Capital 217

Venture Capital Los Angeles Oakland Asia 217

The Equity Kicker

DECEMBER 20, 2012

The stats for Youtube are impressive – 4bn hours viewed per month, growing at an annualised rate of 50% – but probably more exciting right now is the way they are re-imagining the television experience for both viewers and advertisers. Youtube is also innovating on the advertising side of the business.

Channel 111

Channel Advertising Distribution Curation 111

The Equity Kicker

DECEMBER 9, 2015

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. Since then the internet has changed everything and for most industries product is now far more important than distribution. Distribution must still be mastered.

Distribution 60

Distribution Framework Product Software Review 60

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. Bonuses have been distributed. But it gets worse. Just like Yahoo!

Metrics 152

Metrics Analytics Search Channel 152

techcrunch.com

OCTOBER 23, 2010

In later posts I’ll get more specific on how to figure out if the folks you’re meeting are the right people to work with, and also how to deal with issues like splitting equity and paying yourselves before raising funding. Height has a pretty tight, normal distribution. How To Get There. [.] October 19, 2009 [link] [.]

Cofounder 66

Cofounder Founder Silicon Valley Technical Cofounder 66