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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. Be careful! :)].

Analytics 130
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How To Predict The Future

Feld Thoughts

By day he works on web and social media for HP. I’m a huge fan of William and his writing as you can see from my review of his book Avogadro Corp. There seem to be two schools of thought on how to predict the future of information technology: looking at software or looking at hardware.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

What Is Web Personalization? For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). Personalization for mobile sites, web applications and mobile apps is trailing behind, relatively uncharted. Does it actually impact conversion rates? Marketizator.

Web 48
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Does advertising really have a long-term business impact ? Real-time data in the hands of humans is a colossal waste of technical, financial and human resources. It takes too long for humans to process the data through themselves, their team, the bureaucracy, the agencies, and the technology stack to convert real-time data into action.

Analytics 131
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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 149
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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

FarmVille" Lands on the iPad View More » Tech Microsoft: Windows 8 Is 2 Years Away Sony Retires the Cassette Walkman Aft. Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. Visit [link] / for more information. Netflix Goes Down (in the Middle of t.