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Can You Replace Lawyers With Software?

The Startup Magazine

A business runs on diligence, passion, and creativity — but it also needs a whole lot of legal help. You need lawyers to help you with incorporation and IP creation. Lawyers have existed for centuries, and they command high salaries due to the intricacy of their work — so is it really possible to replace them with a few lines of code?

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

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The Modern Approach To Account Based Marketing

ConversionXL

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. ABM Technologies Landscape. Image source ).

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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

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Intellectual Property 101

Up and Running

If someone asked whether or not your business has Intellectual Property (IP) and your answer is “I do not know” or “I doubt it,” you are not alone. It is difficult to be in a business situation completely devoid of IP worth identifying and protecting. IP is a not just a legal issue.

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Account-Based Marketing Software & Tools

ConversionXL

User reviews on G2 Crowd reinforce that perception: DemandBase is on the pricier side, it also doesn’t do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses). Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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Esports and Money in 2020

VC Cafe

They own the IP. Sponsorships and advertising account for the bulk of revenue for Esports. The majority of the revenues for streamers come from sponsorship, advertising and in some cases merchandise. Esports enabling tech. They sell the game. Anything having to do with the games has to go through them. Sponsorship.