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A Beginner’s Guide to Programmatic Advertising & RTB


Programmatic media buying is the new wave of buying digital advertising. Think banner ads, rich media ads, video ads and the like.

Is Social Media Advertising or PR?

Fresh Inc.: The Staff Blog

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?

New Ways to Advertise on Social Media

Fresh Inc.: The Staff Blog

Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.

A Day In The Life of A Social Media Manager


One may think social media managers are very lucky. So, let us have a look at a typical work day of a social media manager. Gif via.

Why Do B2B Companies Need To Prioritize Social Media


If you’re wondering whether your B2B company need to prioritize social media, this is for you. On social media. Trust is Shifting.

How Can You Get More Social Media Fans?


Building up a social media  following can be a very tedious affair. These are legit ways to grow your social media fans. via GIPHY.

The Growing Importance Of Mobile Advertising


Mobile advertising allows brands to reach consumers wherever they are, at any given time. by Kassi Belz, president of  MassMedia.

Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel.

Media 60

How To Advertise With $100 Or Less

Mike Michalowicz

have good news though, most businesses can get the attention from prospects through simple, cheap but smart advertising. Get Media Attention.

5 Facebook Advertising Lessons You Should Learn Sooner Than Later

YFS Magazine

Facebook advertising can be complicated, but here's a look at practical lessons that will prepare you to get the best results.

The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Integrated Advertising. Banner Ads.

How do I know where to advertise?

A Smart Bear: Startups and Marketing for Geeks

Adventurous Advertiser writes: I’m ready to spend my first $1000 on something other than AdWords. How do I pick? Which are best? Cheapest.

The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

Media companies and publishers are mad. Native advertising. Like, really mad. Their agitation is understandable. Co-sponsored content.

10 Social Media Terms That You Must Know!


Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. Reach. Engagement. Trends.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Gets more Likes. 4. ").

Why I’d rather email than pay for advertisement

The Next Web

Entrepreneur Social Media Why is email the most effective channel for converting customers?” Who even reads emails?”

Future of Advertising: Local and Mobile

Fresh Inc.: The Staff Blog

The amount spent on local advertising will increase 12.3 billion in advertising and almost a third of all money spent in the space.

Why advertisers should target personas, not segments, on Facebook

The Next Web

Design & Dev Entrepreneur Social Media Analysis and Opinion This article originally appeared on the Adknowledge blog.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep


Time doesn’t wait, nor does what happens 24x7x365 on social media. Tools To Help You Stay 24x7x365 on Social Media Without Losing Sleep. 1. 

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

Of those, approximate 70% said they wouldn’t deal with a new company if it didn’t have a social media presence. You need to be there.

5 Terrible Social Media Fails in 2016 That You Must Avoid


Brands are closer to their audience with the help of social media. Terrible Social Media Fails in 2016 That You Must Avoid. 1.

How publishers and brands can measure the value of native advertising

The Next Web

Entrepreneur Social Media Analysis and Opinion How-To''s Brian Honigman is a marketing consultant, speaker and a freelance writer.

Advertising On Facebook For Likes Is A Waste Of Money

crowdSPRING Blog

We repeated our experiments and confirmed our results:  advertising on Facebook for likes is a waste of money. We tested custom audiences. We

3 Strategies to Inspire Your Social Media Marketing

Up and Running

These pioneers are blazing the trail for us, innovating new marketing strategies in the ever-changing world of social media. Brands to emulate.

How to Use Rich Media In Your Content Marketing Strategy


The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant.

How Social Media Marketing Can Ruin Your Budget


Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely?

A brief history of brand love: The evolution of viral advertisement

The Next Web

Design & Dev Entrepreneur Social Media Roundups They want us to interact with them, to love them. Nike exhorts. IBM solves. Sony dreams.”

Viral 54

Video Pre-Roll Advertising: SOLVED

Redeye VC

Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha , comes a new approach to video advertising.

Why Advertisers Will Be Watching Snapchat Carefully in 2016

Fresh Inc.: The Staff Blog

Some think the social media app could be in for a big year

Tips For an Awesome Social Media Campaign

Blogtrepreneur | Entrepreneur Blog

For small businesses and international corporations alike, social media platforms have become an essential part of marketing strategies. Track.

StickerRide – On-Vehicle Advertising For Brands And Drivers


Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

How to Succeed at Facebook Advertising (or How to Fail)

Duct Tape Marketing

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing.

Taking the Guesswork Out of Advertising

Fresh Inc.: The Staff Blog

In 2009, MIT''s Media Lab spun off the project into a separate company. Tired of relying on focus groups and surveys to test ads?

Lean Marketing: Facebook advertising for newbies

crowdSPRING Blog

Facebook advertising’s  greatest benefit is the network effect. Facebook advertising takes time. To drive traffic to your own site?

Facebook Really Wants You to Advertise

Fresh Inc.: The Staff Blog

Should your business be advertising on Facebook? Advertising is simple and inexpensive, costing only $0.01 per click (CPC).

How to Protect Your Small Business When Advertising Sales and Discounts [Part 1]

Up and Running

These topics will be covered in three articles; this article is Part I, which will cover advertising your products. Advertising your products.

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

believe that every human with time to spare, and a connection to the web, should be on social media. Measure all this Social Media activity.

A brief and not-so-kind history of web advertising

The Equity Kicker

” Google Adwords, Demand Media: “ Publish what you want, when you want, and make a living through Google Adwords! Advertising

5 Important Aspects of Social Media for Businesses

Blogtrepreneur | Entrepreneur Blog

It can be a complicated process to figure out what kind of social media platforms work best for your business. This usually does not end well.