The new rules of media are pretty simple. It’s also easy to conclude that this is only relevant in new media. These changes in the landscape have modified our worldview to the point that all media must now abide by the rules in bold above. Anything else is just noise, or maybe even SPAM. Not true.  MORE >>

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. The Client could still do massive media buys (TV! MORE >>

Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Graphing Social Patterns panel on News Feeds: I Can Haz Privacy? The Internet Revolution, Act III. The 4 Things You Really Need. Part II! MORE >>

Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha , comes a new approach to video advertising. Video pre-roll advertising -- SOLVED. Solving the Pre-Roll Blues from Solve Media on Vimeo. Finally, there's a new approach. MORE >>

I’ve been a big advocate for the web changing communications and advertising forever. Crazy, outdated advertisers who haven’t been told that TV is dead? Or the smartest marketers on the planet, taking advantage of the biggest bargain in today’s scattered media environment? One commercial, 2.9 million bucks. say the latter. MORE >>