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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. What are the big trends that will drive the next phase of social networks?

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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Have an account?

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Google VP: Here's How to Get Bought By Us

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. Google integrated Admeld with its additional DoubleClick and Invite Media acquisitions. The company helped Google improve its mobile advertising solutions. ITA Software.

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5 Hot Ecommerce Trends to Watch

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! RSS Feed 604,100+ Subscribers. Latest Social Media News. The Social Good Brief. Latest Media News. 12 Essential Social Media Cheat Sheets. Social Media Lists. Social Network Lists. Social Media.

eCommerce 101
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How to Plan Your Social Integration Strategy

mashable.com

My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.